This partnership between 100 Thieves and Forza Horizon 5 tapped into the power of influencers and unfolded through a three-part strategy:
This influencer x brand x game title collaboration connected audiences through a coordinated 360 degree co-marketing strategy.
I had the pleasure of collaborating with WillNeff to copywrite the cheeky and on-brand in-game message players received when logging into Forza Horizon 5 to claim the new livery.
Working together and coordinating communications with WillNeff, Forza Horizon 5, and 100 Thieves, we increased community engagement with a robust social media strategy.
Vote for MY design! If I win, my @Lexus LFA design will show up in @forzahorizon! VOTE VOTE VOTE!https://t.co/QBscJLeD8E #LexusPartner #10yearsofFH pic.twitter.com/vQmHFlhV06
— Will Neff (@TheWillNeff) September 21, 2022
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