PLAY IN COLOR INFLUENCER CAMPAIGN

To launch our client Dark & Lovely’s new Bold Shades collection, we worked with The Sims 4 and custom content creator & influencer Ebonix to design new hairstyles and colors for players to customize their characters with in The Sims 4 game.

The influencer marketing campaign focused on DE&I in gaming, bringing together 5 influential voices in the community to host authentic discussions about the lack of representation in gaming, live on Twitch brought to gamers by Dark & Lovely.

The influencer campaign reached audiences with content distributed across Twitch, Instagram, Twitter, and TikTok

Focusing on key creators like Sydeon who were aligned with the message of this campaign resulted in an impactful execution that left both creators and viewers emotional and inspired.

Seeing this campaign through from talent strategy, contracting, briefing, and execution was a great joy, as the there was an authentic alignment between brand and creators, making the campaign genuine and therefore well-received.

INFLUENCER MARKETING

2024

FEATURED PROJECT