WILL NEFF X FORZA HORIZON 5

This partnership between 100 Thieves and Forza Horizon 5 tapped into the power of influencers and unfolded through a three-part strategy:

• 100 Thieves Creators designed their own in-game car liveries/skins,
• The gaming community voted for their favorite design,
• Creator WillNeff won the community vote, putting his livery design directly into the game for players to claim for free

This influencer x brand x game title collaboration connected audiences through a coordinated 360 degree co-marketing strategy.

I had the pleasure of collaborating with WillNeff to copywrite the cheeky and on-brand in-game message players received when logging into Forza Horizon 5 to claim the new livery.

Working together and coordinating communications with WillNeff, Forza Horizon 5, and 100 Thieves, we increased community engagement with a robust social media strategy.

GAMING PARTNERSHIP

2023

FEATURED PROJECT